For more than 50 years, the Heart and Stroke Foundation has been on a mission to improve the health of Canadians. Along with funding leading research and educating Canadians on the importance of a healthy lifestyle, we continue to advocate for changes to public policy at all levels of government in the interest of building healthy communities and a healthier country.
Our corporate partners are supporting the Foundation in its efforts to eliminate heart disease and stroke, the leading cause of death in Canada. The philanthropic efforts of some of Canada's leading corporations support public education programs, fundraising events and product promotions that raise millions of dollars for vital heart and stroke research. Their contributions help fund earlier diagnoses, better treatments and new insights into prevention.
Join us, and let us show you how you can invest in a heart-healthy Canada.
Build customer and employee loyalty by supporting a cause that really matters to Canadians. The Heart and Stroke Foundation is a leader in preventing and reducing disability and death from heart disease and stroke. We fund the brightest minds and deliver world-class research that enables results that change lives.
Strengthen the value of your brand by associating with ours. The Heart and Stroke Foundation is one of the most recognized and respected in Canada. Our health information resources reach millions each year. By supporting our efforts, you can bring positive attention to your brand while providing consumers with the tools they need to manage their health.
Promote a healthier workplace. Healthy employees are more productive and better motivated. Encourage them to get involved in a Heart and Stroke Foundation fundraising activity as representatives of your company. Promoting a spirit of social responsibility not only boosts team spirit, but helps you attract and retain the best employees.
Be a part of real change. Partner with the Heart and Stroke Foundation, a powerful health advocate working with your government and industry to improve the lives of Canadians, and associate your company with significant positive change.
Reach consumers in every community across Canada. Our partnership opportunities give you direct access to a broad demographic of donors, volunteers, and event and program participants.
For more information, please contact Anthony Miceli at (416) 489-7111 ext. 426.
Mission awareness
Women and Heart Disease: The Heart Truth The number of deaths from heart disease and stroke are now virtually the same for men and women in Canada. The Heart Truth campaign aims to raise awareness among women of ways to reduce their risk of heart disease and stroke, and give them the tools they need to protect themselves. The Heart Truth corporate sponsors help to provide women with the health information they need to evaluate their risk and adopt a healthier lifestyle.
Obesity Obesity as a health risk can be compared to that of tobacco use a generation ago. Through the support of Heart and Stroke Foundation public awareness, advocacy and research programs, our corporate partners are working to stop the growing obesity epidemic, and help Canadians live longer, healthier lives.
Stroke Each year, approximately 50,000 strokes occur in Canada; stroke is the third leading cause of death in Canada, accounting for 14,000 deaths every year. The Heart and Stroke Foundation and our corporate partners are working to reduce the impact of stroke on the lives of Canadians through stroke awareness initiatives, which educate the public on stroke risk factors and warning signs.
Founding Sponsor
Contributing Sponsor
The generous contributions of The Heart Truth corporate sponsors are helping to raise awareness about the risk of heart disease and stroke for Canadian women - their donations support the campaign's extensive media and online publicity efforts and key awareness initiatives including fashion shows community outreach efforts. In addition to providing financial support to the campaign, all Heart Truth corporate sponsors generously match their own donations with additional in-kind sponsorship.
$100,000+
As the national Partner for the Heart and Stroke Foundation's "Healthy Waists" initiative (consisting of a national consumer, web, and public relations element), Dairy Farmers of Canada has helped raise awareness and challenged 1 million Canadians to take action on their heart health. With the focus on healthy lifestyle, including healthy eating, the goal was to reach out to and inform all health care professionals and consumers through the development and dissemination of the “healthy waists” initiative. The initiative highlighted the importance of waist circumference as a leading indicator for heart health. This highly successful initiative would not have been possible without the support of Dairy Farmers of Canada.
As the national distribution partner for the Heart and Stroke Foundation's "Healthy Waists" initiative (consisting of a national consumer, web, and public relations element) Loblaw Companies Limited has helped raise awareness and challenged 1 million Canadians to take action on their heart health. By distributing healthy waist tape measures to Canadians through DRUGstore Pharmacy counters at selected stores, it helped consumers understand the importance of keeping their waistlines a healthy size - to reduce their risk of heart disease and stroke.
$100,000+
Recognizing and responding immediately to the warning signs of stroke can significantly improve survival and recovery. Boehringer-Ingelheim is supporting the Heart and Stroke Foundation's stroke awareness efforts in the month of June with a national print ad campaign which educates consumers of the risk factors and warning signs of stroke.
Research
The Heart and Stroke Foundation supports research excellence. Our rigorous peer review process ensures we fund only the best minds and the highest-calibre research. Thanks in large part to our research, the mortality rate from heart disease and stroke has decreased by 70% in the last 50 years. But with one in three Canadians still dying from heart disease and stroke today, there is still much more to do. By supporting vital Heart and Stroke Foundation research initiatives, our partners pave the way for the breakthroughs of tomorrow, leading the fight against heart disease and stroke.
$100,000+
Pfizer Canada Inc. is a long-time contributor to Heart and Stroke Foundation research. Pfizer has helped to support research fellowship awards to train the next generation of leading heart and stroke researchers in Canada. Pfizer has also contributed to strategic research initiatives including eight research grants in the area of Vascular Health and Dementia.
AstraZeneca Canada Inc. and Heart and Stroke Foundation have collaborated on a number of research initiatives in heart diseases and stroke, including "Focus on Stroke" - to build greater capacity for stroke research in Canada and provide support for research training in this important area. AstraZeneca has also supported individual research fellowships to over 30 young investigators since 1991.
$25,000 to $99,999
Cause-related marketing promotions
Corporate partners can support the Heart and Stroke Foundation by creating a special promotion in which they make a contribution to the Foundation every time a customer purchases a featured product. Promotions can be run throughout the year and offer corporate partners a great way to show their commitment to the heart health of all Canadians.
The contributions of corporate partners participating in the Red Dress campaign support The Heart Truth, a campaign which aims to raise awareness about the risk of heart disease and stroke for women. Corporate partners can display the Red Dress symbol for the duration of their promotion to show their commitment to women's health.
$100,000+
Auto Control Medical has generously supported Heart and Stroke Foundation through two promotions with their LifeSource blood pressure monitors. During the 2008 Heart Month campaign, Auto Control donated $5.00 from the sale of each LifeSource monitor sold during the month of February. Between April 1st and May 15, 2008, proceeds from the sales of their "designed for women" LifeSource monitors, were donated to the Red Dress campaign, which supports raising awareness about the risk of heart disease and stroke for women.
Bayer generously supported the Heart and Stroke Foundation during Heart Month. In 2008, Bayer contributed 81 cents to a maximum of $81,000, for every ASPIRIN® 81mg package sold during the month of February to the Foundation. Bayer has also supported Foundation research, health education and advocacy programs by matching the donations generated by an email donation appeal sent out to Heart and Stroke Foundation supporters in December 2007.
During the month of February Boston Pizza restaurants throughout Canada raise money for charity through their highly successful Valentine's Day campaign. $1.00 from every paper heart sold through the month of February as well as $1.00 from every heart-shaped pizza sold on February 14th is donated to the Boston Pizza Foundation in support of its many charities including The Heart and Stroke Foundation of Canada. As one of Boston Pizza Foundation's national charities, The Heart and Stroke Foundation received a very generous donation from this very successful, charitable campaign.
$25,000 to $99,999
Consumer fundraising promotions
Consumer fundraising promotions offer our corporate partners a tangible way to show their commitment to the Heart and Stoke Foundation throughout the year. Many retailers leverage the Foundation's high profile to run in-store promotions and consumer fundraising campaigns to support Heart and Stroke Foundation research, health promotion and advocacy initiatives. Participating companies demonstrate good corporate citizenship and enjoy a unique engagement opportunity with their customers, while at the same time having a positive impact on the heart health of all Canadians.
$100,000+
Canadian Tire JumpStart's highly successful, February in-store campaign, "Play a Part, Buy a Heart", raises funds in support of the Heart and Stroke Foundation's Healthy Weights AIM and the Canadian Tire JumpStart program, which helps kids in financial need participate in organized sport and recreation. The Heart and Stroke Foundation and Canadian Tire JumpStart are working together to get kids healthy and active across Canada.
The Heart and Stroke Foundation is a grateful beneficiary of Shoppers Drug Mart's annual "Tree of Life" retail fundraising campaign. Funds raised by Shoppers Drug Mart / Pharmaprix in this successful in-store promotion, sponsor the "Taking Control" health information brochure which educates Canadians on how to lower their risk of heart disease and stroke.
$25,000 to $99,999
Health information tools sponsorship
Every year the Heart and Stroke Foundation develops and distributes hundreds of health care information tools for Canadians and their health professionals. Through the sponsorship of print, online and patient materials, our corporate partners help to provide Canadians with up-to-date, relevant health information, ensuring that all Canadians have the tools and information they need to protect their own heart health.
$100,000+
High cholesterol has been identified as one of the nine major risk factors for heart disease and stroke. As the sponsor of the Heart and Stroke Foundation's "Living with Cholesterol" brochure, AstraZeneca is helping to educate Canadians about the risks of high cholesterol and support their efforts to live healthier lives.
Recognizing and responding immediately to the warning signs of stroke can significantly improve survival and recovery. Boehringer-Ingelheim is supporting the Heart and Stroke Foundation's stroke awareness campaign in the month of June through the sponsorship of the important new health information wallet card "Stroke Warning Signs and Actions."
Smoking has been identified as one of the nine major risk factors for heart disease and stroke. As the sponsor of the Heart and Stroke Foundation's "Just Breathe" smoking cessation brochure, Pfizer is helping to educate Canadians about the risks of smoking and support their efforts to live healthier lives.
$25,000 to $99,999
For more information, please contact Anthony Miceli at (416) 489-7111 ext. 426.
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Women and Heart Disease: The Heart Truth
Obesity
Stroke
